These guidelines govern the allowed use of some of Boom Learning's logos, badges, trademarks, and service marks (both also known as wordmarks), which collectively are our "Brand" identifiers. "You" as used in these guidelines refers to users with Publisher accounts and other parties expressly authorized by Boom Learning under an agreement to use our Brand identifiers. These rules protect consumers by ensuring that they are not confused about who is the source of the services they are obtaining.
If you have any questions regarding these rules, please contact our marketing team. This version is effective October 1, 2025.
You are not required to use any of our Brand identifiers. If you choose to use them, your use must follow these guidelines. If you do not follow the guidelines, you will be asked to stop using the Brand identifier to preserve our legal rights.
Here is a video summarizing the contents of this article. Read more below.
TABLE OF CONTENTS
Brand Versus Products Versus Companies
It can be challenging to understand the difference between a Brand identifier and a product. The team at Velcro has a great set of videos (not safe for school) that explain it well.
For example, a generic product identifier in the context of publishing on the Boom™ Learning platform might be "digital teaching resources", "digital task cards", or whatever you made using our platform. The Brand identifier is "Boom".
These are the rules for using the versions of the Boom™ Brand identifiers that we permit our Publishers to use (the "Marks"). The rules exist to avoid confusing customers about what they are buying. You may never use our Marks in a way that implies that you are the source of the Boom™ platform or service.
There is added complexity in that company names are not Marks but may be trade names. When referring to Boom Learning, the company, do not add TM after Boom. For example: Boom Learning offers a useful platform to build teaching resources.
The Boom Learning Wordmark
Our wordmark is a word consistently used to identify Boom Learning (a dba of Omega Labs Inc.) as a unique source of specific services or goods. This wordmark is an important business asset. If used improperly, it can cease to be exclusively associated with our company as the source of the specific educational products and services.
The Rules for the Wordmark "Boom"
Our wordmark is "Boom™. It is used as an adjective in combination with a product or service description. For example: Boom™ Cards for decks.
You may use our wordmark if you follow these instructions.
- The first time you use the wordmark in a document or material, include the product category and the ™ symbol.
-
- For example, Boom™ Cards or Boom™ Learning.
- To get the ™ symbol, enter an HTML editor and type ™
- The font for the wordmark should match the surrounding text. Do not stylize the wordmark separately from the surrounding descriptive text.
- Always use our trademark disclaimer: "Boom™ is the trademark of Boom Learning. Used with permission.”
- If you display Boom™ Cards on a product cover—whether listed on the Boom website or any other platform—you must include the following trademark disclaimer in the product description: "Boom™ is the trademark of Boom Learning. Used with permission."
Examples
Here are some examples of correct usage
- Boom™ Cards to refer to decks
- Boom™ Store to refer to the marketplace
- Boom™ Learning to refer to the platform or application
- Boom™ Decks to refer to decks
- Boom™ Task Card to refer to decks or an individual card
Logos and Badges
Our logos and badges are images that identify our platform as the unique source of Boom Cards and the Boom Passport service. These images are important business assets of Boom Learning. If used improperly, they can cease to be exclusively identified with our company as the source of the specific educational products and services they modify. Any logo not listed on this page is RESERVED to Boom Learning.
The Rules for the Logos and Badges
You may use the logos and badges if you follow these instructions.
- The area around the logos and badges must be uncluttered and unobstructed. You may not overlay them with other images or text.
- They must always be used on a solid background. Do not place logos over a photograph or textured background. The background must be of sufficient contrast that the logo or badge is readable.
- Logos and badges cannot dominate the graphics in your layout.
- Do not change the color or graphics.
- Do not distort the badges. Maintain the original dimensions if you resize. 135 x 40 is the smallest allowable size for rectangle badges. The smallest allowable size is 70 x 70 pixels for square badges.
- You must strictly follow the specific instructions that apply to each logo or badge.
- You may not create your own version of our logo with stylized text and our word mark.
b-star tile logo (2021)
The b-star tile logos may be used on your cover images, thumbnails, descriptive materials, website, and on advertising materials in connection with promoting or describing Boom Cards decks in general or Boom Cards decks created by you. "Boom Cards" means products created using the Boom platform and hosted by Boom Learning.
If you use the b-star tile logo, the URL associated with it must point to a listing for one of your Boom Cards products, on any marketplace.
You may use the Boom Cards b-star logos in the tile format displayed below and attached to this help page. You may not remove or render transparent the white or blue background tile behind the logo.
Note: If you download the preview below, you will be downloading a compressed preview of the images available to you. It will be a JPG without rounded corners and will be lower quality overall. For the full version, please view the attachments at the bottom of this article. Look for the file names starting with "b-star tile."
DO NOT MAKE YOUR OWN VERSION USING OUR LOGOS. ALL OTHER VERSIONS OF THE LOGO ARE RESERVED FOR THE EXCLUSIVE USE OF BOOM LEARNING.
Using a version of the logo reserved for the exclusive use of Boom Learning can result in the suspension of your store and/or legal action until the use is corrected. Any materials published after October 31, 2021, using deprecated logos [see section below] must be corrected immediately, as they are out of compliance with our policy.
The "Hosted At" Logos
You may download and use the "hosted at" badges attached to this help file to signify a Boom Cards product you create is hosted at wow.boomlearning.com. The badges must be legible in all marketing communications. Only include one badge per message. These are the only "hosted at" badges permitted.
DO NOT MAKE YOUR OWN VERSION USING OUR LOGOS. ALL OTHER VERSIONS OF THE LOGO ARE RESERVED FOR THE EXCLUSIVE USE OF BOOM LEARNING. Using a version of the logo reserved for the exclusive use of Boom Learning at any other location can result in the suspension of your store and/or legal action until the use is corrected.
Legacy Decks
To avoid overwhelming established Publishers we'll be implementing a grandfathering rule. Decks created before October 1, 2025 can remain as-is if the Publisher uses this extended trademark disclaimer: Boom™ is the trademark of Boom Learning. Used with permission. This resource was created before Boom Learning's October 1, 2025 trademark guidelines.
Please note, that all new or substantially revised decks must follow the October 1, 2025 guidelines.
When Using Both Personal Publisher Logos and Boom Learning Logos and Marks
To support and celebrate the creativity of our Publishers, we encourage you to develop and use your own brand name and/or logos when promoting your Boom Card decks or educational content. Creating a unique brand identity helps your resources stand out and builds recognition with your audience.
If you choose to include the Boom logo or mark in your promotional materials, please ensure the following:
- Your own brand logo must be more prominent than the Boom logo. This includes size, placement, and visual emphasis.
- Do not modify the Boom logo in any way. This includes changing its color, aspect ratio, or incorporating it into other graphic elements.
- Do not include our word mark as stylized text in your logo in any way.
- Refer to The Rules for the Logos and Badges.
We believe in empowering educators and creators. By establishing your own visual identity while respecting Boom trademarks, you help maintain clarity for customers and contribute to a thriving, professional marketplace.
Here are examples of correct and incorrect personal brand usage combined with Boom brand identifiers:
 |
 |
 |
 |
| Your branding is prominent in the cover image and Boom logo is used as a complement to the image. The Boom logo is on a solid color background. | Your branding is mixed with Boom branding, suggesting that you own the Boom mark. The Boom logo is large and takes up the cover image; it is also placed on a busy background that is not a solid color, and an image overlaps the Boom logo. |
Compatible With Usages (including Google Classroom)
You may describe Boom Cards as compatible with Google Classroom™ in one of these ways
- Assign Boom Cards decks with Google Classroom™
- Boom Cards decks are compatible with Google Classroom™
- Compatible with Google Classroom™
- For use with Google Classroom™
You may use similar terms (substituting the product name) for Classlink, Canvas, Schoology, Clever, and other integrations we actively offer.
The key is to use the brand name as a noun and NOT as an adjective.
Okay: Assign Boom Cards decks with Google Classroom
Not Okay: Google Boom Cards
You can find the full Google Classroom brand guidelines here.
Logo - Deprecated
Do not add Smart Media logos to websites or promotional materials. Smart Media logos should never be added to deck covers.
Do not add Boom explosion logos (logo used prior to 2021) to websites or promotional materials. Boom explosion logos should never be added to deck covers.
Any materials published after October 31, 2021, using these logos mentioned above must be corrected immediately, as they are out of compliance with our policy.
License
Use of our Marks is governed under our Terms of Service, Entity Terms of Service, or other active agreement between You and Boom Learning (the "Agreement with Boom Learning"), which references these guidelines. If you do not have an agreement with Boom Learning authorizing use of our Marks, then no use is permitted. Failure to abide by these guidelines immediately terminates your rights to use the Marks. You are not required to use our Marks, but if you do use them, you must follow these rules.
Additional Restrictions:
- Any right to use the Marks is non-exclusive, personal, and nontransferable and is only to identify and promote Boom Cards or Boom Learning.
- You agree to not use, register, or attempt to register any company name, product name, domain name, username, email address, or URL incorporating any of the Marks or any combination of letters similar to any Mark.
- You agree that you will not at any time do, or cause to be done, any act or thing which in any way suggests, directly or indirectly, that Boom Learning approves or sponsors you or your products or services or that you are, for any purpose, an agent of Boom Learning.
- You will not alter the nature or design of the Marks in any way and will not use the Marks in the creation of a composite mark unless prior consent is obtained from Boom Learning.
- You agree to comply with these guidelines and instructions regarding the use, appearance, and placement of the marks, including as they may be updated from time to time.
- Your authorization to use the Marks ends immediately upon (a) you terminating your rights by violating a term of the Agreement with Boom Learning or (b) Boom Learning informing You that your right to use the Marks has been terminated. Upon termination, which may happen at any time at the discretion of Boom Learning. Upon termination, all rights granted will automatically terminate. Boom Learning will not be liable to you for any license termination, including loss of goodwill, prospective profits or anticipated sales, or any expenditures, investments, or commitments made relating to this license.
The Marks are protected by copyright, trademark, and other intellectual property laws and are owned exclusively by Boom Learning. Nothing in this license shall be construed or interpreted as granting you any rights of ownership in or any proprietary rights to the Marks. ALL RIGHTS NOT EXPRESSLY GRANTED HEREIN ARE RESERVED TO OMEGA LABS INC. The terms of this license are supplemented by and in addition to the Agreement with Boom Learning.
Allowed Marks - Subject to the Guidelines
- The “Hosted at” logos and badges as expressly presented herein
- The b-star tile logo (2021) as expressly presented herein
- Boom™ Cards
- Boom™ Store hosted marketplace
- Boom™ Learning platform and application
- Boom™ Decks
- Boom™ Task Card or Boom™ Task Cards
Reserved Marks - For Use Only By Boom Learning
All marks for which we do not grant permission for use in your materials, as outlined in this document, are explicitly RESERVED exclusively for our use. The following marks are specifically reserved and may not be used by you. Failure to list a reserved mark or logo does not cede our rights to that mark or logo.
- b* in a circle
- Boom-E word or character
- Premier Publisher badge
- Premier Publisher star
- Boom Passport logos and marks
- Full word Boom logo
- Any other mark not explicitly allowed in this article.
Image files
Hosted at Boom White background Black Text
Hosted at Boom Black Text and Grey Background
Hosted at Boom Black Background White Text